Media decisions with purpose.
Paid search and paid social campaigns designed around clear objectives and refined based on available campaign data.
Approach
Advertising works best as part of a connected plan.
Paid media can put a message in front of the right audience at the right moment. Its effectiveness depends on more than bids and budgets: the offer, the creative, the landing experience and the quality of measurement all play a part. Our paid media work is focused on connecting those pieces.
Campaign planning
Every campaign begins with an agreed objective, defined audiences, a budget framework and a timeline. Planning also considers what the campaign needs from other disciplines, such as creative and landing pages, so that launch is coordinated.
Paid search
Search campaigns are structured around the intent behind searches. We focus on relevance between search terms, ad messaging and destination pages, and we review search term data to refine targeting and exclude irrelevant traffic.
Paid social
Social advertising is designed for how people use each platform. We consider format, placement and context, and plan creative that is intended to communicate quickly in a feed while remaining consistent with the brand.
Audience strategy
We define audiences using the targeting options appropriate to each platform and the campaign objective, while respecting platform policies and privacy expectations. Audience structure is planned so results can be reviewed in a meaningful way.
Creative coordination
Media and creative are planned together. We provide specifications, placement context and learning from previous activity, so creative is developed for where and how it will actually appear.
Landing-page alignment
Ads make a promise and landing pages should keep it. We review the path from ad to page, recommend improvements to clarity and relevance, and coordinate with web work where new pages are needed.
Measurement
Before launch, we confirm which actions are tracked, how they are defined and that tracking works as intended. Where consent is required, measurement is configured to respect visitor choices.
Reporting
Reports summarize what happened, what we learned and what we suggest changing. They are based on available campaign data, and are clear about the limitations of platform reporting and attribution.
A clear expectation
What we will and won't promise.
Advertising outcomes are influenced by factors outside any agency's control, including competition, seasonality, platform changes and the wider market. For that reason, we do not promise specific returns, lead volumes, sales figures, costs per acquisition or rankings.
What we do commit to is a structured approach: campaigns that are planned with care, measurement that is checked before launch, and decisions that are explained and based on available information.
Planning a
campaign?
Tell us about your objective, audience and timing, and we will suggest a sensible starting point.